Something like this (unfortunately) still stands out immediately in a Fax Lists commercial break full of families that almost always consist of a dad, a mom, two children and a dog. Anything that goes against your expectations grabs your attention. So the more disruptive something is, the more interesting it becomes. Fax Lists People have the innate need to find out if something is a threat or a positive development. Positive surprise. be original. Differ. It's an important way to get attention. 2. Present the reward The brain loves rewards in the form of all kinds of substances. The neurotransmitter dopamine provides a pleasurable sensation. Dopamine is our fuel of will. Fax Lists Basically, people are guided by two things: finding pleasure and avoiding pain.
A dopamine shot is a signal that you are having fun. If you join these Fax Lists desires and show that your product or service fulfills that wish, the brain likes that. Your product or service therefore delivers the expected reward. 3. Provide contrast Your reptilian brain is very sensitive to contrast, because this allows it to Fax Lists make a decision quickly. Without contrast, it gets confused and there is a delayed response or sometimes no response at all. The well-known format with a 'before-and-after' situation often works well because it draws your attention through Fax Lists the contrast. The primal brain pays attention to change and disturbance, so if you want to activate this, you should not be too neutral.
So you can use contrast to prove the promise of your product. 4. Make it Fax Lists emotional Emotional events demand the attention of our brain. When you can make people feel something, they not only pay attention to your message, but they also remember it better. Researchers have found that there is Fax Lists a connection between the part of the brain that regulates emotion and the part of the brain that regulates attention. So emotion grabs attention. That strong connection between emotion and attention is very useful in life-threatening situations, because Fax Lists then strong emotions come up. The brain then stops what it is doing and gives full attention to the threat. 5. Make it simple Once you have the brain's attentio.